CULTURAL TOURISM DEVELOPMENT IN THE TOWN OF BYALA - OPPORTUNITIES FOR INNOVATION
Journal Title: ACCESS: Access to science, business, innovation in the digital economy - Year 2022, Vol 3, Issue 1
Abstract
This article aims to examine the opportunities for innovations in the development of cultural tourism in the town of Byala. The study focuses on five cultural heritage sites categorized as cultural values of national significance. They are analyzed according to the following three indicators: cultural and historical significance, accessibility, and current condition. The main problems regarding their potential to attract tourists are outlined. For the purpose of the study, several additional factors are considered. They include implemented marketing strategies, established links with travel intermediaries, accommodation and catering establishments. The main methods used for obtaining the results include the comparative method and the methods of analysis and synthesis. The official sources of information used for the purpose of this study include documents, official websites, and books. The results of the study indicate that no marketing strategies have been developed and implemented so far and the aforementioned cultural heritage sites remain unknown to potential visitors. No links have been established with travel intermediaries. On the basis of the analysis carried out, several innovations have been proposed by the author. Due to its rich history and strategic location, the town of Byala has great potential to become a popular destination for cultural tourism.
Authors and Affiliations
Yoana Konstantinova
Keywords
Related Articles
- EP ID EP699929
- DOI 10.46656/access.2022.3.1(6)
- Views 143
- Downloads 0
Innovations as the main challenge in the field of health tourism in Latvia
Globalization is the process which takes places in the modern world, fierce competition in the tourism market, growing demand for tourists, changing tourist preferences, development of information technologies – need poi...
Consumer behavior clustering of food retail chains by machine learning algorithms
Analysis of the behavior of an economic agent is one of the central themes of microeconomics. Right now, with the comprehensive increase in the amount of data and the expansion of the computing capabilities of personal c...
Sustainable development goals progress in the European Union: correlation with EEPSE green economy index
The international scientific community has long acknowledged the importance of analysing green economy. At the same time, there is a need for developing a comprehensive index, which would embrace all the aspects of green...
Context of museology in social entrepreneurship IBS study in Nepal and Sandal Private Museum
Important aspects of museology or museum science are Collection Management, Documentation, Conservation Management and Exhibition Management. Fundamental objective of museology is collection, preservation and management...
Assessment of the effectiveness of Ukraine's foreign trade policy with the Middle East and Africa countries
The intensive development of world economic ties remains an integral part of the modern world economy. Foreign trade activities are becoming a major factor in economic development, manifested in the growth of internation...