CUSTOMER MANAGEMENT, CHOICE AND TRACKING OPTIONS TO ENSURE BUSINESS CONTINUITY
Journal Title: MANAGERIAL CHALLENGES OF THE CONTEMPORARY SOCIETY - Year 2018, Vol 11, Issue 1
Abstract
The risk of unawareness of client issues or permanent non- monitoring of them is caused by unfavourable results, which may result in additional expenses, losses, and the impossibility of capitalizing on a favourable short term due to lack of resources. Because business credit allows sales to grow and, implicitly, profit, practice has shown us that if not properly managed it can create financial difficulties. In the study we have identified the benefits obtained by selecting, monitoring and controlling the activity of the clients by using computer modules capable of updating permanently information related to history, activities, financial situation.
Authors and Affiliations
C. E. STOENOIU, S. A. CIPLEA
Keywords
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