Customer Perceived Value as a Predictor of E-Wom on Online Shopping
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 2
Abstract
This research seeks to integrate the relationship between customer perceived value, satisfaction, and E-WOM on customers who shop online in social media. The sample is determined by purposive sampling technique using certain consideration of 110 respondents. A questionnaire used to collect data using Likert scale 5 levels and then analyzed by using SEM analysis. The results showed a significant positive relationship between variables where the customer perceived value affects the satisfaction which further able to create a positive and significant E-WOM. The test results can be used as a reference in preparing an online marketing strategy (e-marketing) that is expected to change in the way of shopping among buyers, so it is expected to better ensure the trust between parties involved in the online transaction process.
Authors and Affiliations
Putu Yudi Setiawan, Komang Agus Satria Pramudana
Keywords
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- EP ID EP409855
- DOI 10.9790/487X-2002090107.
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