Customer Perception on Post Purchase Services of life Insurance Companies
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 1
Abstract
Any industry which is not responsive to the interestsof its customers cannot succeed and insuranceindustry is no exception to this principle. In life insurance, the interests of policyholders are supreme and have the longest relationship with a customer starting from the first pitch made by the adviser. With both LIC and private players have undergone significant changes recently .One of the greatest challenges facing organizations is the ever–growing competition, the continuous increase in customer expectation. In order to achieve competitive advantage and efficiency, organizations have to seek profitable ways to differentiate themselves. The ‘trust’ factor is initiated by the need based sales approach adopted by the insurance adviser and one has to continue to build on this post sale too. The post-sales service involves multiple touch points across various stages. This paper aims to study the post purchase services of life insurance companies and their customer perception.
Authors and Affiliations
Dr. D. Sasikala Devi
Keywords
Related Articles
- EP ID EP398175
- DOI -
- Views 99
- Downloads 0
ood Autonomy: Use and Conservation of Edible Plants in a Marginalized Context in the State of Hidalgo (Mexico).
The performance of economic activities of small agricultural producers has been little studied. The article is part of the practical response to the global problem of destruction, fragmentation and isolation of the habit...
John Rogers Searle’s Biological Naturalism: A Defense Of Traditional Mind-Body Problem
Even in recent times majority among the neurobiologists do not regard consciousness as a suitable topic for scientific investigation. This disinclination is based on certain philosophical mistakes. There is this assumpti...
An Appraisal of the Current State of Affairs in Nigerian Party Politics
Nigeria, like many other African countries, has had its fair share of democratic challenges, but it has also recorded some achievement over the years. There have already been calls across the country for some adjustments...
“Sistemas De Información, En La Gestión Y Control De Hojas De Seguridad Electrónica En La Dirección General De Registro Civil Del Ecuador”
The General Directorate of Civil Registry, Identification and Census is one of the oldestin history, constituted 112 years ago by General Eloy Alfaro, is an institution created to provide services to the Ecuadorian peopl...
The Impact of Acculturation on The Consumer Behaviour of The International Students In Turkey
This article is mainly based on three huge concepts which present a kind of a related circle, every single element of it influences the rest: Whatever influences the culture would influence the consumer behaviour; hence...