Customer Preference Analysis on Attributes of Toyota’s EV Shuttles Using Conjoint Approach: A Business Case of the Stones Hotel Bali Collaboration Project
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 06
Abstract
This study examines Indonesia’s efforts to achieve Net Zero Emissions (NZE) by 2060, with a specific focus on Bali’s pioneering initiatives to reach NZE by 2045. The research primarily investigates sustainable mobility solutions in the tourism sector as an approach to accomplish this goal. The study analyzes customer preferences for Toyota’s xEV (BEV/PHEV/HEV) shuttle services at The Stones Hotel Bali. The objective is to support the hotel in differentiating itself through sustainable practices and support Toyota Indonesia to develop xEV products that are suitable for the market. The study employs Choice-Based Conjoint (CBC) analysis to assess five key attributes: EV rent price, capacity, technology, CO2 emission reduction, and baggage capacity. The results indicate that the most significant attributes affecting customer choices are EV rent price (33.18%), capacity (24.97%), and CO2 emission reduction (18.84%) are the most influential factors in customer decision-making, followed by baggage capacity (15.63%) and EV technology (7.38%). These insights provide a foundation for developing targeted marketing programs and product offerings that align with customer preferences and Bali’s NZE goals, while supporting the broader transition to sustainable transportation in Indonesia’s tourism industry.
Authors and Affiliations
Nathasya Natalia, Ilma Aulia Zaim,
Traditional Fermented Foods and their Probiotic Properties – A Review
Fermented foods play a major role in human health and diet because of its probiotic properties. Probiotics usually helps in promoting the good gut health. Fermented foods stay in menu of every traditional food all over t...
Spatial Ability of Students in Solving Unit Cube Problem
This study aims to expose the ability of high school students in solving field problems three. The intended third field is the cube. This article uses a qualitative approach with in-depth interviews was conducted for 4 w...
Prescription Pattern of Cholelithiasis at Surgery Ward in Tertiary Care Hospital
Background: Cholelithiasis is a chronic recurrent disease of the hepatobiliary system. The impaired metabolism of cholesterol, bile acids and bilirubin are characterized by gallstone formation.The number of surgical proc...
The Influence of Coordination and Leadership Quality on Work Discipline of Employees in the Department of Food Security, Agriculture, and Fisheries in South Barito Regency
This study aims to examine the effect of coordination and leadership quality on work discipline of emmployees in the Department of Food Security, Agriculture, and Fisheries in South Barito Regency. The population in this...
Passive Filter to Reduce Harmonics in Architecture Building of Samarinda State Polytechnic
The use of non-linear loads can cause harmonics in both current and voltage in the electrical system. Non-linear loads are generated from the use of electrical equipment such as computers, air conditioners, semiconductor...