CUSTOMER SATISFACTION TOWARDS ATM SERVICES – A STUDY OF BANK CUSTOMERS IN NAVI-MUMBAI
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2012, Vol 2, Issue 7
Abstract
Banking reforms made customers to access their services more conveniently. Among the services offered by the banks, ATM services play key role to minimize customers‘ time and energy. Having satisfied customers and to retain them for a longer period of time it is necessary to provide ATM services on round the clock as well as anywhere in the nation. The study focus on the customer satisfaction towards ATM services offered by the banks and tries to suggest some ways out to improve their level of services to keep the force on. The study area is restricted to Navi Mumbai city of Maharashtra.
Authors and Affiliations
Mr. Ramraj T. Nadar
Keywords
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