Customers’ Perception Regarding the Ethical Conduct of Online Retailers during Limited-Period-Surprise-Offers in India
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 2
Abstract
The rapidly growing trend of online shopping has not only resulted in an increase in e-tailers (online retailers) but has also seen to an ever-growing number of online customers, who tend to purchase products and services online merely on their face-value and the virtual promises made. Recurring sales of such products and services, therefore, depends largely on the ability of the e-tailers to minimize (if not nullify) the gap between customer expectations and actuals in product/service attributes and in their ability to stand by their promises during delivery and post that. The paper in hand is an attempt of the researchers to study some of the ethical issues relating to online shopping from the customers’ perspective. Moreover, owing to the fact that online retailers are many with their respective variety of offers and promotions to woo the online shopping community and make purchase happen, the researchers have specifically concentrated on those offers that are floated for not longer than a day; and have termed them as ―Limited-Period-Surprise-Offers (LPSOs)‖. An online questionnaire has been developed for the purpose of carrying out the survey amongst online shoppers residing in the four metropolis of India -Delhi, Mumbai, Bengaluru and Kolkata – using Snowball Sampling Technique. This gives the study an all-India perspective covering each of the four zones, i.e. North, South, East and West. The findings of the survey have been analyzed using simple statistical tools like percentages and Impact Index and presented in a lucid manner for easy understanding.
Authors and Affiliations
Ms Nibedita Baruah, Dr. Bipasha Chetiya Barua
Keywords
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