Social Media Adoption in the New age among SMEs Manager: Benefit and Challenges
Journal Title: International Journal of Business and Management Invention - Year 2019, Vol 8, Issue 1
Abstract
Social media marketing and it adoption in SMEs involves the use of online social media tools— such as Facebook, Twitter, and LinkedIn—to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers. However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty. This study explores the benefit and challenges faced by SMEs managers in the implementation of social media. Therefore, this study will guide managers to understanding the need to make us of the social media as a platform for marketing and also exposing them to understanding the challenges.
Authors and Affiliations
Victor O. Ogunbiyi, Aliyu Saadiya
Keywords
Related Articles
- EP ID EP434890
- DOI -
- Views 133
- Downloads 0
Testing the Multi-Dimensional Nature of Mortality Rates in Emerging Economies
With the constant changes in the demographic features in all the major countries the issue of the health outcomes is to be questioned ? A long research gap has been arrived in the literature in studying the impact of the...
Relationship between Volume of Mortgage Lending and Financial Performance of Commercial Banks Quoted in Nairobi Securities Exchange
Mortgage loans have become an important aspect of loan portfolio among commercial banks in Kenya. It is observed that commercial banks’ lending criteria are pro-cyclical. As a result, they are likely to underestimate the...
Innovation and Technology Application in Banking and Financial Services
Innovation and technology consists of new products and processes as well as significant technological changes of products and different processes that has been a major trend in the world today. This cuts across all secto...
Influence of Collateral Securitization on loan performance Moi University SACCO, Eldoret, Kenya
The objective of this study was to find the influence of Collateral Securitization on loan performance. The study was guided by Default Risk Models and Credit Scoring Models. Data collected was analyzed using descriptive...
The Effectiveness of Organizational Design and Culture; Case Study Starbuck Medan Gopeng, Malaysia
The organization performance and overall effectiveness is based on its organizational design. A few studies show that appropriate organizational design play an important role for business success in the international bus...