Social Media Adoption in the New age among SMEs Manager: Benefit and Challenges
Journal Title: International Journal of Business and Management Invention - Year 2019, Vol 8, Issue 1
Abstract
Social media marketing and it adoption in SMEs involves the use of online social media tools— such as Facebook, Twitter, and LinkedIn—to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers. However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty. This study explores the benefit and challenges faced by SMEs managers in the implementation of social media. Therefore, this study will guide managers to understanding the need to make us of the social media as a platform for marketing and also exposing them to understanding the challenges.
Authors and Affiliations
Victor O. Ogunbiyi, Aliyu Saadiya
Keywords
Related Articles
- EP ID EP434890
- DOI -
- Views 144
- Downloads 0
The Determinants of Liquidity of Shares aMultidimensional Approach Evidence of Casablanca Stock Exchange
The purpose of this article is to investigate whether or not there is a common for all the shares and stocks, which are listed on the Casablanca Stock Exchange (C.S.E) in Morocco; if so, what are the determinants of this...
A Study on the Financial Performance of Scheduled Commercial Banks
Banking Sector plays an important role in economic development of a country. The purpose of the study is to examine the financial performance of public sector, private sector and Foreign banks. The data used for the stud...
The role of e-governmenteffectiveness as leverage of E-service in public sector (Case study of Greater Amman Municipality)
This study aimed to clarify the efficiency of E-government on providing E-service and tomeasure the satisfaction of the people in Greater AmmanMunicipality (GAM)with E- service.Therefore,the researcher revealed a study o...
Human Resource Accounting: A Panacea To Quality Financial Reporting Practice
Human efforts in the running of the organization have not been given proper recognition despite the management’s claim that their employees are their valuable and indispensable assets. The recognition of the expenditure...
The Influence Of The Quality Of Service For Satisfaction And Interest In Buying Consumers Restaurants Asia Pare-Pare
Research ers made are search on: "Influence of the Quality of Service for Satisfaction and Interest in Buying Consumers Restaurants Asia Pare-Pare”.in this studya sample of 100 respondentswere taken in to customers (cons...