Social Media Adoption in the New age among SMEs Manager: Benefit and Challenges
Journal Title: International Journal of Business and Management Invention - Year 2019, Vol 8, Issue 1
Abstract
Social media marketing and it adoption in SMEs involves the use of online social media tools— such as Facebook, Twitter, and LinkedIn—to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers. However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty. This study explores the benefit and challenges faced by SMEs managers in the implementation of social media. Therefore, this study will guide managers to understanding the need to make us of the social media as a platform for marketing and also exposing them to understanding the challenges.
Authors and Affiliations
Victor O. Ogunbiyi, Aliyu Saadiya
Keywords
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