Defining Consumer Behaviors by Demographic Features
Journal Title: Journal of the Human and Social Science Researches - Year 2016, Vol 5, Issue 6
Abstract
In marketing, many researches and analyzes are done in order to define buying preferences and experiences of individuals, groups, organizations, subcultures and societies. Such studies give important clues to marketers and product and service suppliers about developing brand-new products, product features, costs, channels, messages and other marketing elements. In marketing, in order to evaluate and understand consumers objectively, it is required to analyze how individuals consume in terms of some demographic features. Some features of an individual define his/her demographic structure. Gender, age, ethnicity, religion, social status, geography and family structure are some of these features, which differs people and societies from each other, yet at the same time connect to each other. This study aims to provide a point of view to consumer studies within the perspective of demographic features. By a literature review, consumer behaviors are tried to be defined under the roof of demography.
Authors and Affiliations
Sırma Oya TEKVAR| Yrd. Doç. Dr., Karabük Üniversitesi İşletme Fakültesi, Halkla İlişkiler ve Tanıtım Böl. sirmatekvar@karabuk.edu.tr
Keywords
Related Articles
- EP ID EP2682
- DOI -
- Views 375
- Downloads 32
Mandatory Auditor Rotation in Independent Audit
Most notable factors that affects decision process of investors are existing auditor independence and audit quality during preparation of financial statements. Auditing scandals occurred in the beginning of this century...
The Basis of Relationship with Ahl al-Kitab According to Imam Mâturîdî
The new facilities of the global world have tremendously accelerated mutual interaction among the people from different religious and cultural circles compared to the past. In a sense, the current status has forced them...
Assessing the Needs and Sources of Support of Mothers with Down Syndrome Child
Down syndrome is one of the most frequent chromosomal anomaly happens in the world. One out of 600 children in the world borns with this particular abnormality. The purpose of this study is to assess the needs and the so...
Tax Law and Accounting: A Study On Tax Courses in the Department of Accounting at School of Applied Sciences
The accountancy profession is the most popular profession nowadays. To provide training for this profession within the universities, accounting departments were opened. However, in recent years, those who work in this fi...
THE PROBLEM OF THE FUNCTION AND THE FUTURE OF RELIGION IN RICHARD RORTY’S PRAGMATICS LIBERAL UTOPIA
Probably, Richard Rorty was one of the philosophers who the most talked about him in many areas of philosophy from the ontology to epistemology, from the political philosophy to philosophy of language in the past century...