Defining Consumer Behaviors by Demographic Features
Journal Title: Journal of the Human and Social Science Researches - Year 2016, Vol 5, Issue 6
Abstract
In marketing, many researches and analyzes are done in order to define buying preferences and experiences of individuals, groups, organizations, subcultures and societies. Such studies give important clues to marketers and product and service suppliers about developing brand-new products, product features, costs, channels, messages and other marketing elements. In marketing, in order to evaluate and understand consumers objectively, it is required to analyze how individuals consume in terms of some demographic features. Some features of an individual define his/her demographic structure. Gender, age, ethnicity, religion, social status, geography and family structure are some of these features, which differs people and societies from each other, yet at the same time connect to each other. This study aims to provide a point of view to consumer studies within the perspective of demographic features. By a literature review, consumer behaviors are tried to be defined under the roof of demography.
Authors and Affiliations
Sırma Oya TEKVAR| Yrd. Doç. Dr., Karabük Üniversitesi İşletme Fakültesi, Halkla İlişkiler ve Tanıtım Böl. sirmatekvar@karabuk.edu.tr
Keywords
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