Definite Gender and Ethnic Aspects of the English-Language Print Advertising
Journal Title: Наукові записки Міжнародного гуманітарного університету - Year 2016, Vol 25, Issue
Abstract
The article presents a study of the way in which English language advertisements are analyzed by Chinese, Pakistani and Thai researchers. The language of advertisements presented in American, Pakistani and Thai media (in their English language translation) is studied at the lexical, morphological, syntactic and discourse levels. Some ethnic and gender surveys are also touched upon.
Authors and Affiliations
Ю. Кольцова
Keywords
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