Definition of Environmental Influence On the Formation of the Competitive Strategy of the Enterprise
Journal Title: Бізнес Інформ - Year 2014, Vol 9, Issue 0
Abstract
The article is aimed at the determination of the impact of each group of the environmental factors on the system basis of forming of the competitive strategy. On the basis of the existing external environment models a model that consists of two levels was offered. The first level is represented by factors of the indirect impact, the second ? by the factors which interact with the enterprise directly. The indirect factors were identified as: economic, political, legal, scientific, technical, technological, international, demographic, socio-cultural. The direct impact factors were: suppliers, consumers, substitute goods, existing and new competitors, general partners. In each group of factors of the direct and indirect influence a multitude of components was defined, directly included in the cognitive model in the form of indicators. The next components of the system basis of the competitive strategy were chosen as the target-oriented factors: competitiveness of enterprise, core competency and competitive advantage. By implementing the scenario modeling on the example of the PJSC «Zavod «Yuzhkabel» the degree of influence on formation of the competitive strategy for each group of factors was defined.
Authors and Affiliations
Denys Kipa
Keywords
Related Articles
- EP ID EP132497
- DOI -
- Views 126
- Downloads 0
The Organizational-Legal Principles of Establishing the State Budgetary Resources
The article is aimed at studying the status of the legal regulation of the mechanism for establishing the budgetary resources of Ukraine as well as development of proposals for its improvement. The features of the legisl...
A Substantiation for the Marketing Development Strategy of Enterprises in the Poultry Industry Sector Based on the Brand Approach
The research is aimed at developing the marketing strategy for poultry enterprise based on the branding and co-branding. As a result of the carried out researches, the marketing strategies for the further development of...
Residential Mortgage Market in Economic and Social Development of Ukraine
The article studies tendencies of development of the residential mortgage market in Ukraine in the post-crisis period 2009 - 2012, identifies main tendencies of development of the Ukrainian mortgage market and conducts a...
Models of Planning Balanced Development of Ukrainian Fruit Growing
Fruit growing in Ukraine does not cover the internal demand on fruit products and does not have the sufficient profitability level for extended reproduction. The goal of the article is to show directions of development o...
Establishing Customer Relations with Bank on the Basis of Marketing in the Current Conditions
The article is aimed at developing recommendations on establishing an efficient system of customer relations with bank on the basis of marketing with use of financial innovation. An analysis of the leading world experien...