DESIGN OF INFORMATION ARCHITECTURE AND NAVIGATION OF INTERNET PORTAL ON SUPPORT OF REGIONAL INNOVATION DEVELOPMENT
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The paper analyses innovation performance of the EU innovation leaders (Sweden, Denmark and Finland) and their innovation strategies focusing on the role of key innovation agencies and their internet portals on innovation support. These agencies and their internet portals play an essential role in digital communication among the stakeholders of innovation ecosystem. The results of these analyses especially internet portals of the innovation agencies will be utilised in the proposal of information architecture and navigation of internet portal on support of regional innovation development in Slovakia. This should contribute to boosting innovation performance and thus competitiveness of Slovak enterises and regions within the EU due to more efficient mutual collaboration in innovations among them as well as with neighbouring cross-border regions.
Authors and Affiliations
Marian Zajko, Branislav Mišota
Keywords
Related Articles
- EP ID EP169642
- DOI -
- Views 104
- Downloads 0
THE IMPACT OF ONLINE MARKETING OF SELECTED RETAIL STORES ON CONSUMER´S BEHAVIOUR OF THE YOUNG GENERATION
The current sale of goods and services is distinctly different from the past and it is largely influenced by the use of online marketing as a powerful tool for building a competitive advantage. The difference is that con...
BRAND NEW ! FACULTY MORPHOSIS – A CONCEPT OF PROJECT DIGITALIZED YOUTH IS GOING TO LOVE- MARKETING STRATEGY PRE-LAUNCH STUDY
Business is moving the world. We do business every single day. We go to the supermarket and buy bread, we get paid for work we do, sometimes we do business in relationships, too. Business is present in every single step...
NEW APPROACHES IN THE BANKING SECTOR TO COMMUNICATE WITH CUSTOMER SEGMENTS
This document deals with the options of using interactive communication and its trends in bank communication with selected customer segments. The article determines the theoretical concept of marketing communication tren...
USING TREMENDOUS IMPACT OF SOCIAL MEDIA TO UTILIZE MARKETING POTENTIAL
Nowadays it might be quite difficult to imagine the web page that exists solely without the direct or indirect link to Facebook, LinkedIn, Twitter or some other social network. One of the most important tasks on company’...
ANALYSIS OF PERCEIVING THE WEBSITE’S QUALITY FACTOR
The main objective of the article is to identify the impact of website quality factors on user perception. Based on the mathematical and statistical methods used in the survey, specific recommendations for practice will...