Determinants of Attitudes and Beliefs of Children in Sabah about Food and Nutrition (Faktor Penentu Sikap dan Kepercayaan Kanak-Kanak di Sabah Mengenai makanan dan Pemakanan)
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2014, Vol 2, Issue 1
Abstract
The paper discusses the empirical nature of some of the issues considered in the study that the authors do. Specifically , this paper analyzes the relation with the factors that determine food preferences among children in the state of Sabah , Malaysia . Various factors are expected to influence the types of food children have been taken into account factors including biology, psychology , attitudes and beliefs , economic and physical , social , family and peer environment . The role of the press were given special attention , especially in terms of the role of advertising . A total of 804 respondents participated in this study consisted of children aged between 7-12 years . The study found that advertising plays an important role in determining food preferences of children in Sabah , Malaysia . Family and parental factors , lifestyle and peers also play a role no less important in influencing the attitudes and beliefs of children in the context of food and nutrition.
Authors and Affiliations
Andreas Totu, Halina Sendera Mohd Yakin
Keywords
Related Articles
- EP ID EP185600
- DOI -
- Views 131
- Downloads 0
Social Media Usage among University Students: A Study on Selfie and Its Impacts
Objective This study examines the impacts of selfie on university students.Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, marke...
Intellectual Capital Reporting: Evidence from Malaysian Companies
Objective- This study aims to examine the extent, nature and form of IC disclosure in the annual reports of 70 largest Malaysian companies listed in Bursa Malaysia based on market capitalization in year 2006. Methodolog...
Integrated Sectoral Planning Through The Region Industrial Agglomeration Mapping That Promote Agricultural Sector In Semarang Regency
Objective - The objective of this study is industry mapping through the production factor identification that used. The mapping results will be used as a justification for preparing to the sectors planning in Semarang Re...
Development of Different SMEs Growing Stages Using Configurational Theory
bjective The purpose of article is to study the factors that positively influenced the development of enterprises, named as "success factors", creating model of success factors that affect entrepreneurial process. The ar...
A comparative study on the work reward preferences between Generation X and Generation Y
Objective - The objective of this research is to analyse the reward preferences of Generation X and Generation Y in the workplace Methodology/Technique - This research was conducted using the qualitative method. In-dept...