Determinants of Attitudes and Beliefs of Children in Sabah about Food and Nutrition (Faktor Penentu Sikap dan Kepercayaan Kanak-Kanak di Sabah Mengenai makanan dan Pemakanan)
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2014, Vol 2, Issue 1
Abstract
The paper discusses the empirical nature of some of the issues considered in the study that the authors do. Specifically , this paper analyzes the relation with the factors that determine food preferences among children in the state of Sabah , Malaysia . Various factors are expected to influence the types of food children have been taken into account factors including biology, psychology , attitudes and beliefs , economic and physical , social , family and peer environment . The role of the press were given special attention , especially in terms of the role of advertising . A total of 804 respondents participated in this study consisted of children aged between 7-12 years . The study found that advertising plays an important role in determining food preferences of children in Sabah , Malaysia . Family and parental factors , lifestyle and peers also play a role no less important in influencing the attitudes and beliefs of children in the context of food and nutrition.
Authors and Affiliations
Andreas Totu, Halina Sendera Mohd Yakin
Keywords
Related Articles
- EP ID EP185600
- DOI -
- Views 102
- Downloads 0
The Effects of Brand Experiences, Satisfaction and Trust on Building Brand Loyalty;an Empirical Research on Global Laptop Brands
Objective - This study aims to show the effect of brand experience, satisfaction, and trust on consumer's brand loyalty, specifically on global laptop brands.Consumers look for brands that provide them with unique and me...
Community Safety in a Rural Housing Area
Objective – This study investigates the nature of community safety in a rural housing area. The types of home safety control mechanisms were also investigated. Methodology/Technique – Face-to-face interviews were conduct...
The Influence of Individual Internal Factors on Impulse Buying Behaviour through Online Shopping
Objective The aim of this research is to identify whether personality, emotions, and hedonic motivation influence impulse buying behaviour when shopping online. Methodology/Technique A total of 270 samples were collecte...
The Relationship of the Antecedent Factors of Entrepreneurial Intention with Entrepreneurial Intention: A Case Study
Objective - The objective of the study is to investigate the relationship between the antecedent factors of entrepreneurial intention with entrepreneurial intention among students of National Craft Institute Malaysia. M...
The Protective Designation for Urban Conservation and Heritage Development in George Town, Penang
Objective - Urban conservation refers specifically to the protection and preservation of the elements of urban heritage from being destroyed forever or from being restored without proper guidance, planning, control and m...