DETERMINANTS OF SUSTAINABILITY OF SUPPLY CHANNELS IN AN ENVIRONMENT OF CUSTOMER VALUE
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2012, Vol 13, Issue 2
Abstract
Supply channels are becoming an important element of the global economy. Their source is generated by customer demand and optimize the essential prerequisite for the sustainability of profit by the participants in the exchange value. The article discusses the determinants affecting the life of the channels. An important element of their design is consistent vision of the companies participating in the distribution process, the mutual convergence of strategies and objectives of partners. Adjustment of the partners takes place through participation in various forms of distribution organizations. They act according to certain standards. The vision also motivates employees so that better meet their tasks. Supply channels to adapt to market segments. All of these exchanges should create value for customers, creating a specific environment.
Authors and Affiliations
Piotr Barczak
Keywords
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