DETERMINATION OF GENDER SENSITIVITY LEVEL OF THE ENTERPRISE CORPORATE CULTURE
Journal Title: Економіка транспортного комплексу - Year 2018, Vol 31, Issue
Abstract
In the article the main methods of assessing the level of enterprise corporate culture are studied, as well as the gender aspects affecting its formation. Certain gender relations are formed in the enter-prise organizational culture; they influence on the opportunities for the self-realization of some gender groups. The study of gender aspects of corporate culture is important both in terms of theo-ry and practice. The main purpose of the research is to improve the methodological foundations for assessing the enterprise corporate culture based on the use of system and gender-based ap-proaches. The methodical framework for assessing the level of gender sensitivity of the enterprise corporate culture based on a three-dimensional matrix, formed by the indicators of the perception of corporate culture by managers, subordinates and subjects of the direct enterprise environment have been improved. On this basis, an enterprise can assess the perception of the enterprise corpo-rate culture by different categories of entities taking into account the special nature of gender. The offered methodological framework will allow to conduct a comprehensive assessment of the gender sensitivity of the enterprise corporate culture in a single dimensionless scale based on the semantic differential method, which will make it possible to determine the attitude to the corporate culture both within the enterprise and in the external environment, and to detect the ways of forming the culture with insufficient gender perspective. The methodological basis for assessing the level of gender sensitivity of enterprise corporate culture can be applied to any enterprises and organiza-tions. The offered methodology allows to identify the problem areas in forming the enterprise cor-porate culture and to determine the further necessary measures to improve the gender relations at the enterprise.
Authors and Affiliations
I. FEDOTOVA
Keywords
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