DETERMINATION OF THE CONSUMER PROFILE OF LOGISTIC SERVICES: ASSESSMENT OF SERVICE LEVEL
Journal Title: Бізнес-навігатор - Year 2017, Vol 4, Issue 43
Abstract
The article analyzes the activities of logistics companies and their clients in Poland and Ukraine, as well as prospects for further development. The data for analysis were obtained by questioning the managers of firms and summarized in the team questionnaire. A comparative description of the level of service of logistics firms was conducted. Both from the point of view of logistic companies and their clients, and the discrepancies in the evaluation were revealed. Half-matrix were constructed to determine the importance of criteria for servicing the logistics firms of their clients. As a result, recommendations were made to improve the level of logistics companies’ services, in line with customer requirements.
Authors and Affiliations
Zh. V. Semchuk, I. V. Petryk
Keywords
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- EP ID EP542091
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