DETERMINING THE LEGAL CHARACTER OF THE SPONSORSHIP AGREEMENT AS THE PREMISE ALLOWING TO MAKE THE ATTEMPT TO DETERMINE ITS LEGAL REGIME
Journal Title: Annuals of the Administration and Law - Year 2013, Vol 1, Issue 0
Abstract
The main reason for writing this article is the attempt to emphasize how important is the sponsorship in communicating between the enterprise and the public opinion in Poland. Due to the increasing interest in the area of sponsorship, there is a necessity of regulating the phenomenon. The sponsorship agreement has been very popular with the enterprise for a long time. It is found in the literature that one of the main features of unnamed agreements is its temporary character which means that the agreement repetitiveness in the practice of the economic turnover should force the legislator to regulate it lawfully. It is high time to legislate the sponsorship agreement and to include it to the group of named agreements. In this article the attempt to determine the legal regime of the sponsorship agreement was taken. In order to carry the above mentioned deed it was necessary to determine its legal character. Because of it, after presenting the types of agreements being the basis for the further discussion the number of both the named and unmanned agreements within and out of the civil code were analyzed and discussed. The main aim of the taken analysis was to reveal, despite many similarities between the sponsorship agreement with these ones, that it is the independent legal institution, which is not included in the Polish law of agreements.<br/><br/>
Authors and Affiliations
Anna Rogacka-Łukasik
Keywords
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