Developing CRM-Strategies on the Basis of Process Approach at Retail Enterprises
Journal Title: Бізнес Інформ - Year 2015, Vol 7, Issue 0
Abstract
The article is aimed at substantiation of the coherence and content of the processes that define the logic of actions in developing CRM-strategies at retail enterprises. On the basis of studying the common approaches to developing strategies as well as features of client-centered approach as a criterion for the strategic management, a structural-logic model of process approach to formation of the client-centered (CRM) strategies for retail enterprise has been elaborated. In terms of this model, the main business processes have been determined: strategic analysis by the projections of client-centered activities of retailer enterprise (client and value projections, sales channels and STEP-environment); goal-setting on the criterion of the overall strategy of enterprise development; analysis and selection of strategic alternatives by the criterion of development strategy fitting the strategic analysis results. To ensure the effectiveness of the proposed process model, inputs, information supply and outputs (results) for each process have been determined.
Authors and Affiliations
Ruslan Tikhonchenko
Keywords
Related Articles
- EP ID EP132731
- DOI -
- Views 124
- Downloads 0
Methodical Aspects of Realisation of the Mechanism of the State-private Partnership
The article speaks about additional possibilities of regional development by means of use of schemes of the state-private partnership in financing investment projects and development of regional mechanisms of stimulation...
Monitoring as a Prospective Method of the State Financial Control in the Sphere of State Purchases
The article uses the study of scientific literature to systemise approaches of domestic and foreign scientists to identification of the essence of the "monitoring" notion and to improve the scientific and methodical appr...
Methodical Approaches to Economic Evaluation of the Social Capital of Consumer Cooperatives
The article is aimed at substantiation of methodological foundations of the economic approach to measuring and evaluating the social capital of consumer cooperatives. The article describes features of the economic approa...
Tax Systems in the Context of Globalization: Problems of Cooperation and Prospects of Development
The objectives of the paper are to study the theoretical aspects of the organization of national and international tax issues, analyze current trends in international taxation, as well as the identification of the main i...
CVP Analysis: Traditional and Managerial Approaches
The article researches one of the methods for profit management - «CVP analysis». The article mainly focuses on the development of theoretical and practical recommendations that provide lightening to the practical use of...