DEVELOPMENT AND ESTABLISHMENT OF BRANDING IN UKRAINE
Journal Title: Молодий вчений - Year 2017, Vol 1, Issue 41
Abstract
The article reveals the essence of branding, its value, and outlines the main stages of its development both in the world and in Ukraine. The characteristic of each stage of branding and its features. The basic directions and prospects of branding in Ukraine.
Authors and Affiliations
H. V. Shamanovska
Keywords
Related Articles
- EP ID EP613783
- DOI -
- Views 69
- Downloads 0
THE PROBLEM OF STYLE IN THE MUSICOLOGICAL STUDIES: EXPERIENCE OF SYSTEMATIZATION
The stages of the evolution of the scientific consideration of the musical style categories are defined. Based on the fundamental musicological studies of the 20th-21st centuries the controversial character of the style...
THE CURRENT STATE AND DEVELOPMENT PROSPECTS OF THE UKRAINIAN DERIVATIVES MARKET
The article explores the functioning features of the Ukrainian derivatives market. It outlines the opportunities that using derivative contracts gives to economic agents. The dynamics of new derivatives emissions on the...
JAMES’ CONSUMER MARKET: STATE AND DEVELOPMENT PERSPECTIVES
Theoretical questions of values formation use are analyzed. The range of jam’s manufactures cutaway and retail dealers is considered. It is established that the struggle for domestic market occurs between domestic firms,...
MAIN ASPECTS AND DIRECTIONS OF THE WORK OF THE AUTHORIZED VERKHOVNA RADA OF UKRAINE ON PROTECTION OF HUMAN RIGHTS AND FREEDOMS AND CITIZENS IN UKRAINE
The article describes the main aspects and directions of activity of the Parliamentary Commissioner for Human Rights in the area of work – countering torture, cruel, inhuman or degrading treatment or punishment, preventi...
THE PROBLEMS OF ACCOUNTING FOR INTANGIBLE ASSETS IN UKRAINE
The main issues of accounting for intangible assets in Ukraine are highlighted. The theoretical substantiation of problems is provided on the basis of both existing national and international normative regulation, taking...