DEVELOPMENT AND ESTABLISHMENT OF BRANDING IN UKRAINE
Journal Title: Молодий вчений - Year 2017, Vol 1, Issue 41
Abstract
The article reveals the essence of branding, its value, and outlines the main stages of its development both in the world and in Ukraine. The characteristic of each stage of branding and its features. The basic directions and prospects of branding in Ukraine.
Authors and Affiliations
H. V. Shamanovska
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