DEVELOPMENT AND IMPLEMENTATION OF A CONCEPTUAL INFORMATION SYSTEM “BUSINESS INTELLIGENCE” MODEL OF A PHARMACEUTICAL COMPANY'S “SAIDAL” COMMERCIAL SERVICE

Abstract

The Dynamic nature of modern business operations, the constant growth and the complexity of the data flows companies to turn to the most advanced data processing means, one of these tools is the Business Intelligence (BI) tool: offering a range of methods, tools and technologies for efficient management decision support. Through the example of the Algerian pharmaceutical company Saidal this article dwells on the development and implementation process of the conceptual model of a so called “light” BI system that covers few business units, has a relatively low value in terms of implementation time and material resources, and requires no advanced implementation tools. With consideration of specific features of its subject, the study identifies potential system users and business processes to be modeled. Data warehouse as a fundamental system element was implemented on the basis of the incremental hybrid method, allowing to consider both needs of users and available data sources, the latter are formed by relational tables and ER diagrams. The warehouse is designed with the use of multidimensional modeling tools based on a star schema. Two OLAP cubes were designed, and the process for data import in the data warehouse was formalized. Application of ER diagrams developed with the use of UML language enabled subdividing the system into modules corresponding to potential end-users, and creating user-friendly interfaces for each of them that provide for monitoring, analysis and evaluation of business results of the company commercial service, as well as for strategic planning. Efficiency factors were determined by GIMSI method proposed by A.Fernandez. Respecting the implementation of the obtained solution, the study defines technical means for its realization that are adequate to the resources available to the company.

Authors and Affiliations

Lyes Mekid

Keywords

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  • EP ID EP522142
  • DOI 10.25559/SITITO.14.201802.446-461
  • Views 114
  • Downloads 0

How To Cite

Lyes Mekid (2018). DEVELOPMENT AND IMPLEMENTATION OF A CONCEPTUAL INFORMATION SYSTEM “BUSINESS INTELLIGENCE” MODEL OF A PHARMACEUTICAL COMPANY'S “SAIDAL” COMMERCIAL SERVICE. Современные информационные технологии и ИТ-образование, 14(2), 446-461. https://europub.co.uk/articles/-A-522142