DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF INNOVATIVENESS
Journal Title: Інноваційна економіка - Year 2017, Vol 69, Issue 5
Abstract
Purpose. The purpose of the article is to study the efficiency of the management of organization development and individual elements of company’s current and future activities, which the authors characterize as a “synergic field of innovativeness” of business entities in the circumstances of increasing uncertainty and moving to a knowledge economy. Methodology of research. In the research authors use such methods as: structural and terminology analysis – to put in order scope of definitions describing management of enterprise development regarding to innovativeness; scientific generalization – to systemize and group elements of synergic field of innovativeness; logical – to identify and study the most important factors of innovation. Findings. The article describes the drivers providing efficient innovation development of the enterprise in the context of informatization and intellectualization of the global environment. The factors of influence and key elements of innovation development of companies are identified. The term “synergic field of innovativeness” is defined as both a scope of elements that create innovation and factors and processes of the internal environment contributing to its realization. The influence of the strategy on the innovative development of the company is determined. The definition of intellectual-innovative potential is specified and main factors of innovativeness are examined. Originality. The research defines new term “synergic field of innovativeness” and based on it carries improvements to the methods and technique used for managing the efficient development of enterprises in the circumstances of increasing uncertainty and moving to a knowledge economy. Practical value. A detailed study and structuring “synergic field of innovativeness” let enterprises work out practical managerial approaches to the innovative development including optimization of resources used according to the strategic goals.
Authors and Affiliations
Genefa Shvydanenko, Tetyana Boyko
Keywords
Related Articles
- EP ID EP322333
- DOI -
- Views 116
- Downloads 0
BASIC DEFINITIONS OF DIGITAL MARKETING MANAGEMENT IN THE FIELD OF GAME MARKETING
Purpose. The aim of the article is the study of the basic tools of digital marketing, basic definitions of the essence of marketing of games and establishing the place and role of game marketing in the digital marketing...
FINANCIAL SUPPORT FOR INNOVATIVE DEVELOPMENT OF AGRO-INDUSTRIAL ENTERPRISES
Purpose. The aim of the article is to substantiate the essence and mechanisms of financial support of innovative development of agro-industrial enterprises. Methodology of research. The dialectical method of scientific k...
METHODOLOGICAL ASPECTS OF DEFINING THE DEGREE OF ENTERPRISE’S READINESS FOR PREPARATION AND IMPLEMENTATION OF THE INNOVATION PROGRAM
Purpose. The aim of the article is to development and scientific substantiation of the methodology of defining the degree of the enterprise’s readiness for the formation and implementation of innovation programs. Methodo...
METHOD OF ASSESSING OF THE MANAGERIAL STAFF DEVELOPMENT AT DOMESTIC ENTERPRISES
Purpose. The aim of the article is the development of the effective method for assessing the development of managerial personnel at domestic enterprises and the assessment of the factors of the managerial staff developme...
MATRIX APPROACH TO THE ORGANIZATION OF RISK MANAGEMENT SYSTEM AT THE ENTERPRISE
Purpose. The aim of the article is the development of methodological provisions and practical recommendations on the matrix organization of the risk management system at the enterprise. Methodology of research. The theor...