Development of Franchise Relations in the Terms of Tourism Industry
Journal Title: Бізнес Інформ - Year 2015, Vol 9, Issue 0
Abstract
The article is aimed at studying the development of franchising relations in the market of tourism services. In the terms of this study, franchising is seen as an effective model for the development of small business. The main actors of these relations have been allocated and a model of cooperation between franchisor and franchisees within the market of tourism services has been built. The main features of the franchising relations in tourism industry have been considered and the franchise network as a separate entity in the market of tourism services has been allocated. This identifies the main advantages and disadvantages of franchising model as a way of doing business. The study identified the key risks and challenges faced by enterprises in the tourism industry, and outlined ways of improving the activity of tourism enterprises. Prospect of further research under this theme is to identify specific ways and schemes for implementing these measures for improving operation of enterprises on the market of tourism services.
Authors and Affiliations
Alona Solovianchyk
Keywords
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