DEVELOPMENT OF INNOVATIVE STRATEGY OF ENTERPRISE
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 6
Abstract
The article deals with topical issues of formation of the optimal innovation strategy of the enterprise. Some scientific definitions are presented and the author’s definition of the concept «innovative strategy» is proposed. The main types and components of innovative strategy of the enterprise are considered. The stages of formation and implementation of the optimal innovation strategy of the enterprise are investigated. We determined that the lack of innovative strategies in the majority of domestic enterprises due, in particular, newswan their leadership, the inevitability of innovation-driven development and a neglect of the peculiarities of Ukraine’s development. When forming an innovation strategy, management should remember that there is no single correct approach to the choice of a specific strategy, which necessitates constant adjustment of the chosen innovation strategy through the prism of a dynamic environment. At the same time, a clear understanding of the essence and elements of the innovative strategy of the enterprise will allow to make the right choice.
Authors and Affiliations
M. I. Zolevska
Keywords
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- EP ID EP569281
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