Development of marketing-mix elements for the Internet trade enterprises in Ukraine
Journal Title: Економіка: реалії часу - Year 2018, Vol 5, Issue 39
Abstract
Internet trade in Ukraine shows a high pace of growth. Along with other factors, it is supported by marketing activities of participating enterprises that attract customers and, therefore, increase revenues. The article analyzes the latest trends in the marketing mix of e-commerce in Ukraine from the perspective of 4P elements. The leading trends-drivers have been identified within each element of the marketing mix. These trends determine primary directions of their further development for each of 4P-element and for the entire marketing-mix complex. The author also connects revealed trends with changes in customers’ requirements, preferences and habits.
Authors and Affiliations
Olena Mazur
Keywords
Related Articles
- EP ID EP564928
- DOI 10.5281/zenodo.2571477
- Views 97
- Downloads 0
Theoretical bases of formation of strategies for managing the development of the transport industry
The characteristic of existing theories of the development strategy and illuminated the problems of research of theoretical bases of strategic management of enterprises. The content of the alternative approaches to the c...
Organizational-economic model of innovative business development
The article reveals the essence of "innovation development", "model" and "business" concepts. The essence of enterprise’s business model of the enterprise, its structure for the four most important elements is highlighte...
Theoretic conceptualization of venture capital financing
The main theoretic approaches to a subject-matter of venture capital financing are analyzed in the article. The new definition of venture capital financing that is concentrated on expanding of its potential possibilities...
The conceptual approach to forming the financial mechanism of public administration by national economy of Ukraine
In order to study specifics of forming the financial mechanism of public administration by national economy of Ukraine in the article theoretical and methodological aspects of the organization of public administration me...
The implementation of the export potential of the Integrated Power System of Ukraine: location and the role of "NPC "Ukrenergo"
The export potential of Integrated Power System of Ukraine is analyzed in the article. It is proved that its realization is closely connected with the European direction of electricity exports development. Factors that i...