DEVELOPMENT OF THE CROSS-BORDER COOPERATION IN THE CONTEXT OF UKRAINE’S COURSE TOWARDS EUROPEAN INTEGRATION (FOR EXAMPLE BRANDING STRATEGY OF UKRAINE)
Journal Title: Регіональні студії - Year 2017, Vol 11, Issue
Abstract
In this work there have been considered some aspects of cross-border cooperation in the context of Ukraine’s course towards European integration. It is emphasized that the development of extensive cooperation on the borders with the EU creates for our country more flexible and stable international environment at the subregional level. One of the important objectives of the CBC, including government bodies and local government and NGOs was and is establishing adequate information and PR-support. It is noted that one of the main areas of image positioning Ukraine at the global and regional levels by promoting real democratic and economic reforms. However, in this direction after the events Еuromaidan felt braking associated with poor quality of management decisions and quality the political class as a whole. An important factor that affects the image of Ukraine in the European countries is not only a proclamation course of accession to the EU in the future, but also forced suspension of serious economic cooperation and relations with Russia as the aggressor State. However, the article analyzed some aspects of cross-border cooperation in the framework of the program «Poland – Belarus – Ukraine 2014-2020», an important component of which is to strengthen innovation and branding strategies. Ukraine can even use appropriate financial resources from the EU Development Instrument, under which the 5 thematic funding programs. The author notes that in the framework of cross-border important dimension CBC is informative and innovative prognostic factor in forming favorable public opinion in the media, when the processes of social and economic cooperation deepened and expanded under the influence of effective political actors through stable roles and institutional and legal regulations effective cooperation at the subregional level.
Authors and Affiliations
В. П. Фісанов
Keywords
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