DEVELOPMENT OF THE THEORY OF COMPETITIVE ADVANTAGES
Journal Title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг - Year 2018, Vol 1, Issue
Abstract
Role of the evaluation of the assortment policy effectiveness in shaping competitive advantages of enterprises is characterized. The paramount importance of using the criterion "consumer value" is emphasized. The necessity to improve methodological tools for these purposes is argued. A cost-based approach is proposed to assess effectiveness of the assortment policy along with the target one. Description of the assortment policy effectiveness is given on the basis of the offered criterion as correlation of benefits and expenses of consumers. The indicators for estimating consumer preferences and costs are selected with the account of the specifics and functional purpose of household appliances. The preferences in are grouped two areas: product characteristics and conditions of purchase. The characteristics of the product are supplemented with the indicators of basic functions and economy, and terms of the acquisition – the availability of loyalty programs. The indexes of consumers' expenses are selected. The technique of efficiency calculation is presented. The assortment policy effectiveness for retailers of the household appliances based on the criterion of consumer value is evaluated. The proposed methodical approach is applied based on the results of a consumer survey. Based on the proposed methodology, the efficiency of the assortment policy is calculated on the basis of the consumer value criterion. The conclusions about its insufficient efficiency are made by the result. The problem areas of the assortment policy of trade enterprises are identified to determine the measures to improve it. The efficiency of the assortment policy of each enterprise in comparison with the limiting value is evaluated. The position of each enterprise in the competitive group is determined.
Authors and Affiliations
Анатолій Волосов, Anatoly Volosov
Keywords
Related Articles
- EP ID EP324899
- DOI -
- Views 140
- Downloads 0
MOTIVATION AS AN INTENSIFIER OF MASTERING A FOREIGN LANGUAGE IN NON-LANGUAGE HIGHER EDUCATIONAL ESTABLISHMENTS
Teaching and learning languages in the modern world is not only giving knowledge about different linguistic aspects and practising exercises in course books, but also teaching with a more global perspective. At the stage...
HUMAN CAPITAL: SOCIAL IMPORTANCE AND EFFECTIVENESS OF CONTRIBUTION
The article is devoted to theoretical approaches to determining the role and importance of investing in human capital, proposed measures to create the necessary conditions for increasing investment in human...
THE STATE REGULATION INFLUENCE OF INVESTMENTS IN HUMAN CAPITAL ON THE FORMATION OF KNOWLEDGE ECONOMY
The article reflects the importance of the influence of state regulation of investments in human capital on the formation of the knowledge economy, substantiates the main directions of state p...
ПРІОРИТЕТ НА ОСОБИСТІСНО-ОРІЄНТОВАНЕ НАВЧАННЯ В СУЧАСНІЙ ПАРАДИГМІ УНІВЕРСИТЕТСЬКОЇ ОСВІТИ
Основне завдання вищої освіти полягає в підготовці спеціаліста, який уміє ініціативно, творчо мислити, самостійно поповнювати свої знання та застосовувати їх у практичній діяльності, фахівця, здатного до саморозвитку, са...
УДОСКОНАЛЕННЯ ВНУТРІШНЬОГО АУДИТУЗ ВИКОРИСТАННЯМ ІНФОРМАЦІЙНО-КОМУНІКАЦІЙНИХ ТЕХНОЛОГІЙ
Досліджено та вдосконалено методологічні аспекти внутрішнього аудиту на підприємствах торгівлі з використанням сучасних інформаційно-комунікаційних технологій. Визначено чинники організаційного та технологічного характер...