DEVELOPMENT TRENDS OF MEDICAL AND HEALTH TOURISM IN ROMANIA
Journal Title: Вісник соціально-економічних досліджень - Year 2015, Vol 2, Issue 57
Abstract
The natural resources of Romania, such as climatic factors, mineral water, curative mud, features of the biggest resorts and resorts areas, are considered in the article. The territorial organization of medical and health tourism and the place of Romania in the tourism market of the Central and Eastern Europe subregion are distinguished. The concept of medical and health tourism structure are considered. The infrastructure of hotel branch for the resort areas of Romania and tendencies of resort branch development are characterized and also the main reform directions of Romanian resort branch and strategic projects for modernization and the improving of efficiency of resort branch are considered.
Authors and Affiliations
Sergii Iaromenko
MARKETING RESEARCH OF THE LOCAL MARKET: IMPORTANCE AND PROBLEMS OF REALIZATION
The systematization and generalization of approaches to the definition of marketing research are presented in the article, based on which the authorial definition of marketing research of local market is set. Marketing r...
STAKEHOLDER MARKETING: THEORETICAL ASPECTS AND INTRODUCTION PROBLEMS
In the article, the problems of stakeholder marketing formation at the enterprises of transport and logistic systems are considered to be a concept that has a broader view of marketing activity than traditional marketing...
ANALYSIS OF COMPETITIVENESS DEVELOPMENT OF UKRAINIAN PRODUCTS IN THE CONDITIONS OF GLOBALIZATION
The article considers competition as a category, in which the state’s vigorous activity defines and implements a competitiveness strategy, establishes the «game rules» for market relations. The current state of Ukrainian...
INFLUENCE OF PRODUCTION LEVERAGE MECHANISM ON COST MANAGEMENT OF INDUSTRIAL ENTERPRISE
The article substantiates the importance of practical implementation of cost management measures through the application of the mechanism of production leverage for domestic enterprises. The calculations of the influence...
THE ECONOMIC SITUATION OF HOUSEHOLDS IN SELECTED EU COUNTRIES
The aim of this study is to analyze the financial situation of households in spatial terms (selected EU countries) in the light of the most important categories of economic well-being of a financial nature, i.e.: gross d...