DIFFERENCES IN DESTINATION IMAGE: A RESEARCH ON VENICE

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DIFFERENCES IN DESTINATION IMAGE: A RESEARCH ON VENICE

Journal Title: The Journal of International Social Research - Year 2017, Vol 10, Issue 52

Abstract

Destination image consists of ideas, beliefs, impressions, feelings and perceptions of a visitor about a specific destination. Therefore, destination image can be analyzed within various components as cognitive, affective and behavioral. This study investigates the dimensions of cognitive destination image of Venice, and the cognitive and behavioral destination image differences between visitors and non-visitors, also age and income groups of tourists. For this purpose, a questionnaire is applied on 440 participants who are selected by convenience sampling method. Descriptive statistics, explanatory factor analysis, independent sample t-test and one way ANOVA are used through the SPSS 20 program for the analysis. According to the results of the study, Venice’s cognitive destination image is composed of social facilities, different structure, natural and cultural heritage, infrastructure and environment, security and social environment dimensions. It is also found that the cognitive and behavioral destination image differentiate between visitors and non-visitors of Venice. These results may provide theoretical and practical implications.

Authors and Affiliations

Ümit BAŞARAN

Keywords

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EP ID EP256269
DOI -
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