Diffusion of Political Communication through Text Messages on Mobile Phones
Journal Title: Educational Research International - Year 2014, Vol 3, Issue 2
Abstract
This survey study specifically aims at the role of political text messages in effecting the phenomena of political socialization among mobile phone users. Adoption of this new technique of political usage of mobile phones was assessed parallel to the adoption patterns set by E. M. Rogers. Findings of the study suggested that educated mobile users not only liked but also responded back to the sender of political text messages and were instigated to participate in the political process as well, contrary to their previous apathic behavior. More importantly the pace of adoption of this method was much higher than the usual adoption patterns.
Authors and Affiliations
Imran Muslim Muslim, Muhammad Kamboh, Ayesha Saleem, Madiha Jameel
Keywords
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