Digital Based Marketing Literation for Family Based MSME’s
Journal Title: Journal of Economics, Finance and Management Studies - Year 2025, Vol 8, Issue 06
Abstract
Digital marketing is a strategy that utilizes technology and online media to introduce products to consumers. In the ever-evolving digital era, the use of technology-based marketing concepts is an opportunity for micro, small, and medium enterprises (MSMEs) to increase competitiveness and contribute to the economy. Social media is one of the effective marketing tools for MSMEs because of its relatively low cost and ease of use. However, many MSMEs still face obstacles in the digital marketing process, which ultimately hinders the growth of their businesses. This community service activity aims to improve the understanding and skills of MSMEs in implementing digital marketing strategies to expand market reach and increase sales. Education on the use of social media as a marketing tool is an important aspect in building awareness and understanding of business actors regarding optimal steps in managing their business accounts. In addition, the courage to innovate, professionalism, and patience in undergoing the digital marketing process are key factors for MSMEs in facing challenges and achieving success.
Authors and Affiliations
Nurul Hilmiyah , Aulia Keiko Hubbansyah , Yuli Ardianto , Safitri Siswono , Roy Prakoso , Mochamad Mansur , Salma Atikah , Aisha Inggitha Putri Haryoso,
Keywords
Related Articles
- EP ID EP768970
- DOI 10.47191/jefms/v8-i6-40
- Views 4
- Downloads 0
Malaysia National Education Blueprint: An Overview on the Policy of Recruitment and Selection of Teachers
The purpose of this study was to explore the policy of recruitment and selection of teachers and their impacts on organizational performance.It was to find out the impacts and the challenges associated with the poor tea...
Analysis of Travel Intentions in Tourists with Disabilities: Study of Constraints, Subjective Norms, Attitude and Perceived Behavioral Control
In tourism studies, people who travel are called tourists. Tourists consist of various groups, one of which is groups with special needs. This group of tourists requires holistic facilities, infrastructure and facilities...
The Role of Financial Availability and Entrepreneurship Education in Starting Start-Up Business
Start-up businesses experienced significant growth in Surakarta and the surrounding areas. This development is likely supported by Surakarta’s economy, which is strongly driven by the business and industrial sectors. A c...
The Role of Organizational Commitment in Mediation Effect of Compensation and Competency on Employee Performance
The existence of human resources plays a central role in the organization or company. The preparation of human resources is a crucial issue in the current era of globalization. Organizational success is highly dependent...
The Contribution of the Principal's Managerial Function in Improving the Quality of Education Based on School Exam Results in High Schools in Banten Province
This study examines the contribution of the principal's managerial function in improving the quality of education in high schools in Banten Province based on school exam results. The challenges faced include disparities...