Digital-Based Msme Marketing Model in Facing the Era of the Industrial Revolution 4.0
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 08
Abstract
The crisis due to the COVID-19 pandemic over the past two years has forced all businesses to accelerate the digitization process. At this point, it appears that MSMEs are not fully ready to carry out digital transformation. The Digital Readiness Index of MSMEs is on average at 3.6 or still in the middle stage. It is no longer possible for a business to avoid digitization. With the industrial revolution 4.0, digital technology is no longer just a support function, but must be part of the company's innovation. SMEs are expected to have high creativity in creating innovation, this becomes a very important consideration in business activities because innovation makes the company survive in a competition. MSMEs must also provide facilities for consumers to be able to find detailed information using digital marketing. Currently, the development of fashion in Indonesia is quite rapid with the support of the creativity and innovation of young designers. The emergence of local brands makes many consumers interested and proud to use domestic products. MSME Khawila Dinanti is one of the local fashion brands created by local children who are engaged in women's clothing. Khawila is expected to start a women's clothing business in early 2021 in the city of Medan. Khawila Dinanti wants to meet the needs of energetic and fashionable young women who have good quality among many imported labels. The problem of MSME sales fluctuating and increasing in certain months and the lack of use of digital marketing. The purpose of the study was to determine the digital-based marketing model in increasing sales volume at the awaited Khawila MSME. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and price had a significant effect on increasing sales volume. The purpose of the study was to determine the digital-based marketing model in increasing sales volume at the awaited Khawila MSME. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and price had a significant effect on increasing sales volume. The purpose of the study was to determine the digital-based marketing model in increasing sales volume at the awaited Khawila MSME. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and promotion had a significant effect on increasing sales volume.
Authors and Affiliations
Zahara Meutia,Putri Mauliza,Muhammad Alhafiz,Isma Ariska,Kartika A
Keywords
Related Articles
- EP ID EP709335
- DOI https://doi.org/10.47191/jefms/v5-i8-38
- Views 67
- Downloads 0
A Study on Performance Evaluation of Gold Exchange Traded Funds in India: Pre & Post Covid Scenario
For centuries, Indians have had a strong affinity for gold. However, it was only in the year 2007 when India launched its first gold ETF (Gold BeES). The underlying asset of these ETFs is gold. Also, gold ETFs give you e...
Financing Cash Flow, Discretionary Accruals and Stock Return of Firms Listed in Nairobi Securities Exchange, Kenya
The purpose of the study was to establish the effect of financing cash flow on stock return and to test the moderating effect of discretionary accruals on the relationship between financing cash flow and stock return. Pa...
Economic Growth and Financial Deepening – A Case Study of Nigeria
The study examined Economic Growth and Financial Deepening – A Case Study of Nigeria. The study employed the Variance Inflation Factor (VIF) to test the presence of multicollinearity in the model, Augmented Dicky Fuller...
Determining a System of Performance Analysis Criteria by Tourism Sectors for Tourism Enterprises
Tourism is a general business with operations related to accommodation, food and beverage, travel, and entertainment industries. The performance measurement for each tourism sector is different. To define a system of in...
Effect of Web Advertisement Measures on Consumers’ Brand Awareness of Selected Food and Beverage Companies in Lagos State, Nigeria
The association between web advertisement measures and consumer brand awareness of selected food and beverage companies in Lagos State, Nigeria, was investigated in this research. In this study, a survey was used. A tota...