Digital marketing technologies as an effective tool for promotion of tourism in the republic of Moldova
Journal Title: Маркетинг і цифрові технології - Year 2018, Vol 2, Issue 3
Abstract
The article notes that tourism is one of the most important driving forces of the world economy and one of the main sources of employment. At the same time, in the Republic of Moldova, this sector, despite the presence of quite significant tourism potential. A critical analysis of the state of the tourism industry of the Republic allows us to assert about its initial stage of development. The problem of management and promotion of the tourism product of the Republic of Moldova remains underdeveloped and requires methodological development. In this regard, one of the most relevant ways of effective promotion and development of this industry can be the wider use of digital marketing technologies in tourism. The article discusses the main determinants of digital marketing and their importance for the tourism industry in Moldova.
Authors and Affiliations
Alla Levitskaya, Nadejda Yanioglo
Keywords
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- EP ID EP401812
- DOI 10.15276/mdt.2.3.2018.5
- Views 129
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