DISTRIBUTION CHANNELS IN SELECTED MEAT PROCESSING COMPANY
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2016, Vol 18, Issue 4
Abstract
The paper includes an assessment of the distribution channels in the selected meat processing enterprise. Data related to 2015. Three channels existing in the undertaking have been rated by the analytical-point method. Highest rating earned a brand channel, and the lowest channel patronage. Channel best rated was the largest channel sales share, at the same time he received the highest ratings in 6 categories.<br/><br/>
Authors and Affiliations
Michał Cupiał, Anna Szeląg-Sikora, Zofia Grodek-Szostak
Keywords
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