Distribution of products under synergistic management concepts and institutional partnerships
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2016, Vol 2, Issue 2
Abstract
In the article the problem of distribution of products in terms of application of synergistically-institutional management concepts partnerships. In particular, highlighted the main principles, content and trends in the use of partnerships in distribution channels; discussed the selection criteria of integration and coordination of relations between the parties to distribution channels; sformuvano morphological matrix distribution of impact forces members on the choice of distribution channel management strategy partnerships.
Authors and Affiliations
N. V. BUTENKO
Keywords
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