DIVERGENCES OF INTANGIBLE ASSETS EVALUATION ALTERNATIVE RESULTS ANALYSIS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 8
Abstract
Methodology of trademarks (brands) evaluation results uncertainty degree is determinated. Objective quantitative indexes - absolute and relative errors are selected as results uncertainty degree. A concrete example of the most expensive world trademarks rankings value errors indexes determination is considered. Interpretation of these results is executed. Practical recommendations in relation to further researches priority directions are offered.
Authors and Affiliations
Yu. V. Pozdnyakov, Yu. P. Sadovenko
Keywords
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