DIVERSIFICATION OF ENTERPRISES AT THE DOMESTIC CERAMIC TILE MARKET: ORGANIZATIONAL AND MANAGERIAL ASPECTS
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2014, Vol 8, Issue 161
Abstract
The paper is devoted to the methodological support of management of domestic enterprises' joint activities in the market. The main forms of enterprises' cooperation in market of building ceramics are considered. Discovered that most manufacturers of ceramic tiles focus on vertical integration that implements the concept of the traditional supply chain. The organizational aspects of some diversified structures operating in the domestic building ceramics' market are revealed. Offered that diversification makes through vertical and horizontal integration. Also the methodological principles of diversified enterprises' management based on system approach are exposed. Shown that one of the diversified companies' management tools is forming of the integrated logistic system; it covers the full cycle of production through vertical and horizontal integration. This interaction between participants makes it possible to increase the efficiency of enterprises through diversification. Coordination instruments of strategic business units' of diversified companies and their uses in domestic market are revealed. The modern directions and forms of organizational and management innovations, which are used by diversified enterprises operating in the domestic market are disclosed.
Authors and Affiliations
Iryna Gorbas'
Keywords
Related Articles
- EP ID EP404149
- DOI 10.17721/1728-2667.2014/161-8/14
- Views 60
- Downloads 0
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