DMA Friends: the mobilization of statistics in a media innovation experiment in the museum sector
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2016, Vol 9, Issue 1
Abstract
On January 23, 2013, the Dallas Museum of Art (DMA) returned to free general admission. This announcement coincided with the official launching of two programs: DMA Friends, a loyalty program, and DMA Partners, a membership program which is free of charge. The aim of this article is to propose an analysis, at the crossroads of media semiology, of political science and the historical sociology of statistical rationality, with a view to studying the ways in which the DMA Friends program designers have mobilized the statistical argument to justify the soundness of their approach. In order to do so, they leaned on a range of media forms generated by a sophisticated techno-semiotic apparatus which represents, in a statistical form, the behavior of visitors inside the museum. The program (and the whole instrumentation that sustains it) illustrates a media innovation experiment in the museum sector that questions the ways by which the statistical work is mediated according to the communicational situations in which it is mobilized and enhanced.96 Ronan GERMAN DMA Friends : la mobilisation de la statistique…
Authors and Affiliations
Doctorant Ronan GERMAN| CELSA, Université Paris-Sorbonne FRANCE
Keywords
Related Articles
- EP ID EP9208
- DOI -
- Views 435
- Downloads 20
Ressources et partage des connaissances
The knowledge sharing is a central managerial issue nowadays. Our research stands in this context.. Our approach relies, especially on one theoretical structure. Hobfoll’s resource preservation (1989) which conci...
The television, an instrument old-fashioned or critical for the future of the European Union ?
In a globalized information society, the institutional machinery - willing to promote media policy in the framework of the “knowledge economy†- may stand only wishful-thinking, if media literacy is not utilized as...
Qualification of contemporary French TV news
The News is one of the main programs on TV. In this regard, many investigations are concerned with TV News tackling the problem of the specificity of the audiovisual media. So, descriptive methods were designed to inve...
The man, the machine and the sacred: when the virtual reality reenchants the world
The rationality associated with the technical progress were able to let believe that the world became disillusioned. Now, far from disillusioning the world, certain technical devices reveal the sacred dimension inherent...
Muslim women representations in the daily newspaper La Libre Belgique
This contribution explains the discursive modalities, which offer a media visibility of Muslim women in the daily newspaper La Libre Belgique. The analysis examines the newspaper’s material devices such as the creati...