Do Strategic Behaviors Link Travel Agencies in Brazil?
Journal Title: BAR: Brazilian Administration Review - Year 2016, Vol 13, Issue 3
Abstract
Information and communication technology improvements have challenged the organized and stable network of airlines, global distribution systems (GDS) and travel agencies. In Brazil, traditional travel agencies have faced significant challenges in maintaining their businesses because airlines have forced disintermediation by cutting commissions and reduced distribution costs by selling their product directly through airline websites. This study explores the existence of strategic groups in the Brazilian travel agency market to elucidate how they interact with GDS and other travel agencies to maintain and improve their market position. A latent class analysis model was applied to a sample of 4,288 travel agency points of sale located in Brazil. The study results identified groups with members that exhibited similar behaviors in their relationships with GDS and other travel agencies. The study findings do not support claims regarding the demise of the travel agency business model.
Authors and Affiliations
Madalozzo, Regina; Fernandes, Paulo Cesar
Keywords
Related Articles
- EP ID EP40623
- DOI -
- Views 268
- Downloads 0
The Influence of Organizational Reconciliation Policies and Culture on Workers Stress Perceptions
Work-family reconciliation plays a crucial role in the well-being of employees, having impacts at the individual, social and organizational level. Studies concluded that poor work-life balance as one of the ten predicto...
Between Two Worlds: an Ethnographic Study of Gay Consumer Culture in Rio de Janeiro
It is not easy to study socially marginalized groups such as gays, ethnic minorities, and others. This is, however, an extremely relevant topic in the consumer behavior area since the status of members of a modern consu...
How Can We Define Mastery? Reflections on Learning, Embodiment and Professional Identity
In this article we reflect upon the knowledge production process through the body in the social-material arrangement of craft. Resorting to the embodiment paradigm, we aim to theoretically understand how someone reache...
Economic Incentives or Communication: How Different Are their Effects on Trust
This study investigates the effects of economic incentives and communication on the cognitive and behavioral responses after an alleged trust violation. We argue that these responses depend on the type of solution used...
The Role of Internal and External Factors in the Performance of Brazilian Companies and its Evolution Between 1990 and 2003
This work studies the variance of the return over assets (ROA) of 1,664 Brazilian organizations between 1996 and 2003. This variance is divided into in factors associated with differences between business units, imdustr...