DOES THE STRATEGIC APPROACH TO ON-LINE MARKETING WORTH FOR SME?
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
The classic marketing approach is not enough to safeguard the prosperity of a company in the conditions of the 21 st century. Authors focus on the different forms of an on-line company marketing evaluation, operating in a polygraph sector. The data have been acquired from Google analytics program between years 2013-2015. The studied company acquired 18 efficient e-mail campaigns in a period of 21 days each. The campaigns have been studied separately with the same index of time, content and performance (demand). The article aim is to prove, if there is a link between each variables and how they change within the campaigns. The authors at work verify the assumption in GRETL program that there is a distinction in efficiency of different graphic advert performances as well as in time schedule of a certain campaign during a year. Based on the paper results has been formulated suggestion, to small and middle sized companies, reflecting as the results of contemporary scientific knowledge as the practical implementation.
Authors and Affiliations
Hana Stojanová, Veronika Blašková
Keywords
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- EP ID EP318923
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