Dynamic Advertising: A Big Data Analytics Approach
Journal Title: IOSR Journals (IOSR Journal of Computer Engineering) - Year 2018, Vol 20, Issue 1
Abstract
Due to development of malls there is a severe impact on local shops, leading to decline in sales of groceries, fruits and vegetables, processed foods, garments, shoes, electronic and electrical goods. All such local shops can use the Dynamic Advertising application to attract customers and cope with the loss. Moreover, on user side, if we are stuck in some situation and cannot find a particular product then with the help of this application we can find stores in which we may get the desired product.
Authors and Affiliations
Prof. Deepali Shrikhande, Ashwin Sakharkar, Shreeta Rathor, Prasad Patil
Keywords
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- EP ID EP386292
- DOI 10.9790/0661-2001020508.
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