Dynamics of Food Cart Businesses: Analyzing their Impact to Traditional Food Establishments in Local Markets of Selected Municipalities in Quezon Province
Journal Title: Psychology and Education: A Multidisciplinary Journal - Year 2024, Vol 28, Issue 5
Abstract
The food service industry has experienced a remarkable shift due to the emergence of food cart businesses, outpacing the growth rates of traditional restaurants. Recent data reveals a significant 7.9% annual growth in the food cart industry, in contrast to the more modest 2% expansion in the overall food establishment industry. The multifaceted nature of food cart businesses is highlighted in existing literature, showcasing their mobility, lower overhead costs, and unique selling strategies that defy traditional market norms. The distinctiveness of these products adds to their appeal and financial success, establishing a clear presence in the market. The influence of food carts reaches far and wide, affecting areas such as increased competition, changing consumer tastes, and transforming market dynamics. Grasping the significance of these implications is of utmost importance, leading traditional local markets to reassess their strategies, develop innovative offerings, and improve their marketing approaches to stay competitive. This study seeks to thoroughly investigate the effects of food carts on traditional food establishments in specific municipalities of Quezon Province. A sample size of 35 customers and 15 food establishment owners was selected using purposive sampling. Data collection was done using questionnaires. The result shows that food cart enterprises negatively impact the number of customers and price changes but positively impact the food quality of traditional food establishments. Findings also show that customers prefer food carts to food establishments in terms of affordability and accessibility but not food quality.
Authors and Affiliations
Ederlyn Manette Villanueva, Melchor Espiritu
Keywords
Related Articles
- EP ID EP764177
- DOI 10.5281/zenodo.14286860
- Views 10
- Downloads 0
Disaster Awareness and Preparedness: Basis for School Disaster Risk Reduction and Management Plan
This study aimed to asses disaster awareness and preparedness among teachers and learners of Amado M. Pitogo Memorial School, Upper Panul-iran, Abuno, Iligan City for the School Year 2023-2024. The output of the study wa...
The Mediating Effect of Spiritual Quotient on the Relationship Between Emotional Quotient and Intelligence Inventory of Persons Deprived of Liberty
This study ascertained the mediating effect of spiritual quotient on the relationship between emotional quotient and intelligence inventory of 315 persons deprived of liberty in General Santos City Jail. A stratified ran...
Understanding the Implementation of School-Based Management (SBM) Leadership and Governance as Experienced by Stakeholders of General Santos City National Secondary School of Arts and Trades
The purpose of this study was to describe the experienced challenges of stakeholders in the implementation of school-based management (SBM) leadership and governance. The study employed a qualitative phenomenological res...
Leadership Practices of School Administrators in Response to Educational Trends in Special Education Program: Basis for A Proposed Professional Development Plan
Title: Leadership Practices of School Administrators in Response to Educational Trends in Special Education Programs: A Quantitative Study Abstract: Effective leadership practices among school administrators are paramoun...
Building Capabilities of the Neophyte School Heads: Initiatives and Needs
This research focused on identifying the initiatives in place to foster the development of neophyte school heads' capabilities, understanding their specific needs, and proposing a framework for improvement during the aca...