e - Promotion : A R evolution In T echnical Education E volution
Journal Title: International Journal of Scientific Research and Management - Year 2017, Vol 5, Issue 1
Abstract
Despite of increasing pressure related to enrollment in Technical Education, some Institutes of Technical Education, successfully ha ve taken on a corporate mentality to attract and retain high - quality students through their e - Promotion. Successful branding and marketing strategies have become most important for the Institutes of Technical Education to appeal to a growing and diversifie d student and to differentiate from competitors. Effective branding can be helpful in increasing enrollment and in developing relationships and bonding. This article explores internet based promotions that Technical Education institutes have focused on bra nding and marketing initiatives and its influence on the students in selecting institute. It also focuses on effectiveness of internet based promotions. The research study showed that Institute Website and Social Networking are the most influential promoti on tools for making their decision of selection than the other traditional promotion tools. In addition, these tools are reported to be very powerful and effective in making satisfaction of decision of selection which is highly associated with such a promo tion tools. More surprisingly, it is found to be productive in the rural area. This article presents an adaptation of established qualitative research methodsby a survey (through a structured questionnaire) of students who are presently enrolled (Current - s tudents) and those who have completed their study (Post - students) belonging to the institutes offering Technical Education situated in Khandesh region of India and affiliated to the North Maharashtra University, Jalgaon. The survey is delimited to the enro llments of Technical Education belonging to North Maharashtra University, Jalgaon and located in Khandesh region of India.
Authors and Affiliations
Mahajan P. T.
Keywords
Related Articles
- EP ID EP312336
- DOI -
- Views 49
- Downloads 0
Detection Techniques for Sybil Attack in MANETs
For detection of a Sybil attack, a traditiona l method defenses against attacks rely on trusted identities provided by a certification authority, but requiring users to present trusted identities run counter to the open...
E - Commerce and Insurance Internet Marketing: A Business Review from Indian Context
This paper deals the conceptual knowledge of search engine marketing (SEM) or e - commerce, literature review, current and future aspects of e - commerce in Indian context. This paper discussed about the top motivator fa...
A STUDY ON EMPLOYEE SATISFACTION IN TRAINING AND DEVELOPMENT INSTITUTE
Employee satisfaction survey provides a channel for employees to communicate their view on a wide range of issues in total confidence. Employee satisfaction is essential to the succe ss of an...
Towards Peace and Sustainable Development in the North Rift Valley Region of Kenya
North Rift region is found the larger northern Kenya region. Most of the region is dry and is a home to pastoralist communities like the Pokot, Turkana and the Marakwet. Since the colonial...
Fish Diversity in Western Ramganga River of Kumaun Himalaya Uttarakhand, India
Present investigation deals with seasonal variation in ichthyofauna diversity in Western Ramganga River at Chaukhutiya (Almora) , India. Spring fed river Western Ramganga harbors varieties of ichth...