Economic Substantiation of Strategic Management of Company Competitiveness
Journal Title: Бізнес Інформ - Year 2013, Vol 4, Issue 0
Abstract
The article offers a variant of stage-by-stage formation and realisation of competitive strategy, which suits features of element division, envisages application of specific procedures and methodical substantiation and explains the system of selection of strategic behaviour of a company in a competitive environment. It systemises strategic goals of managing competitiveness of a company with respect to the levels of their performance (zero, first, second), interrelations (main, basic, and auxiliary goals) and sequence of actions. It describes typical strategies of achievement of competitive advantages of companies combining marketing approach (maximisation of coverage of the target market) and financial approach (maximisation of target profit through optimisation of costs).
Authors and Affiliations
Ruslan Lupak
Keywords
Related Articles
- EP ID EP131108
- DOI -
- Views 70
- Downloads 0
Estimated Results of Aircrafts Operation by Armenian Airline Company
The year by year growth of the air freight activities can be evidenced all over the world. In the context of global increase in the air transportation, growing of the air transportation market in Armenia appears inevitab...
Backround of Formation Economic Consulting as an Independent Business in Ukraine
The article gives some definitions of consulting as a separate market service and history of the consulting services in Ukraine. The main directions of consultants and consulting functions are given. In this connection c...
Defining the Concept of «Economic Security of Enterprise»
The article is aimed at synthesizing the approaches and improving the definition of «economic security of enterprise». An analysis of selected approaches shows that the majority of scholars would consider the economic se...
Quality of Services and Bank Servicing in the System of Managing Competitiveness of Banks
The article is devoted to study of problems of development of bank services and perfection of bank servicing on the basis of application of information technologies, which should become a strategically important factor o...
The Issues of the Financial Security of Ukraine and Analytical Instrumentarium for Its Evaluation
A strategic objective nowadays is focusing the fiscal policy on a stable build-up of financial resources of our country, which in turn depends largely on the timely response to internal and external threats. To adequatel...