Effect of e-Commerce Platforms towards Increasing Merchant’s Income in Malaysia
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2019, Vol 10, Issue 8
Abstract
In 2018, ‘Hootsuite’ and ‘We Are Social’ have reported in their Digital Report that Malaysian Internet users had increased to 25.08 million users, representing 79% of Malaysian population. However, some reports indicate that even with the enhancement of digital technology, many merchants are still not using any e-commerce platform and being sceptic about it. With the pervasive increase of the Internet users, many other reports had been published to understand the relationship between e-commerce and the increasing of merchants’ income. Therefore, the objective of this research is to study the involvement of Malaysian merchants in e-commerce platforms. A sample of 1060 respondents had been selected randomly across Malaysia to participate in this research by answering a set of survey questions given online. In general, the results show that many merchants have realized the existence of e-commerce and they are familiar with it. However, they have only been utilizing it for purchasing goods and services. On the other hand, a few numbers of Malaysian merchants do engage with some type of e-commerce platforms to operate their businesses. In addition, the research is performed to identify the impact of using e-commerce on Malaysian merchants’ income.
Authors and Affiliations
M. Hafiz Yusoff, Mohammad Ahmed Alomari, Nurul Adilah Abdul Latiff, Motea S. Alomari
Keywords
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- EP ID EP626801
- DOI 10.14569/IJACSA.2019.0100860
- Views 134
- Downloads 0
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