Effect of Islamic Banking Service Quality (Ibsq) Customer Loyalty In Islamic Bank Bri Banyuwangi
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 1
Abstract
Islamic Banking Service Quality (IBSQ) is the service quality standards applied by BRI Syariah with the aim of providing quality services to the satisfaction of customers is directly proportional to customer loyalty, is expected to better its quality of services provided, it can increase in third party funds , Bank BRI Syariah IBSQ Banyuwangi has run since its inception in 2010, but has not been able to create a high loyalty to its customers. The purpose of this study was to determine the responses of informants on the implementation of Islamic Banking Service Quality, customer loyalty and IBSQ influence on customer loyalty in BRI Syariah Banyuwangi. The method used in this study was descriptive. Data collection technique was interview and literature study. Study results showed that the influence of Islamic Banking Service Quality (IBSQ) on customer loyalty in Bank BRI Syariah Banyuwangi is optimal, it can even prikaku positive change, which affects the progress of Bank BRI Syariah Banyuwangi. That phenomenon is the phenomenon of genuine relationships (loyalty exceptional customers) to Bank BRI Syariah Banyuwangi, which not only make the customer not to be tempted other products from competitors and convey a sense of satisfaction to others, either in the form of a story (word of mouth), or giving recommendations. But there is also a mass phenomenon in the customers of Bank BRI Syariah Banyuwangi to volunteer to be a voluntary marketing of Bank BRI Syariah Banyuwangi, without being asked and got a salary of Bank BRI Syariah Banyuwangi. By not only refer to people nearby, but also in others they do not know, to use the services of Bank BRI Syariah Banyuwangi.
Authors and Affiliations
Khamdan Rifa'I, Hary Yuswadi, Akhmad Toha, Edy Wahyudi
Keywords
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