Effect of Social Media on Online Marketing: A Study on Young Generation.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 1
Abstract
Social media allows customers and prospects to communicate directly to the brand representative or about the brand with their friends. However, the obvious question is: who are the people interacting online and how engaged are they in online activities? This paper aims to answer this question based on a study regarding the online activities of 70 social media users, to evaluate the factors influencing, use of social media, for marketing. As Internet is becoming part of the day-to-day life of the majority of the world, and within this environment, a new form of communication has gained importance in recent years,and that is Social networking sites. It is one of the most effective and significant business development tool in the 21stcentury because of its ability to connect individuals with others. To satisfy the research data has collected from the primary and secondary sources. Secondary sources of data have been collected through internet, consulting past studies on the subject and also books have been used, Primary data has been collected from the respondents through questionnaire by direct survey method. The findings can help to discover how to engage with different segment of users in order to maximize the effect of the social media marketing strategy.
Authors and Affiliations
Mr. Shashank Tripathi, Dr. Devaraj Badugu
Keywords
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- DOI 10.9790/487X-2001033847.
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