Effective Business Analytics using Prefetching Technique
Journal Title: International Journal of Research in Computer and Communication Technology - Year 2014, Vol 3, Issue 7
Abstract
Nowadays, the Web is a vital resource in conducting business apart from information search and entertainment. Predicting users shopping pattern, finding frequent buyers and popular product identification in the e-commerce industry becomes a challenging task. Web Mining is applied in e-commerce industry to gain business knowledge, which in turn improves sales and provides marketing strategy to be applied in business. Our paper focusses on applying web mining with semantics in Internet Commerce, facilitating the website owners in improving their business.
Authors and Affiliations
M. Thangaraj, V. T. Meenatchi
Keywords
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