Effective communication stimulates outstanding organizational change
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
The successful management of change is vital to any organization in order to endure and flourish in the present highly competitive and continuously developing business environment. However, theories and approaches to change management currently available to academics and practitioners are often contradictory, mostly lacking pragmatic indication and supported by unchallenged hypotheses concerning the nature of contemporary organizational change management. Communication in the organizational communication and its various purposes. This paper is to distinguish and deliberate the consequences of effective communication during the process of managing changes in organizations. The paper also described about the objectives and their benefits. It reviews the literature studying the relationship between organizational change and communication. The advantages of successful communication related to improved efforts of employees to plan and execute change strategies are also discussed. This paper is deliberated about needs for each stage of the change process on the objectives and communication. As well, the numerous benefits and purposes of organizational communication are discussed. The paper offers a change communication model which identifies different variables expediting effective communication and finally ensuring successful organizational change. Similarly, it facilitates the aspects of communication which has proven to be useful for successful changes in business organizations. It would be significance in emerging their communication skills and inspire members of staff to establish enhanced results.
Authors and Affiliations
Anis Suhaidalisa Ahmad, Farah Shameerah Hani Mohamad Hilmi, Zuraida Ismail, Zurina Ismail
Keywords
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