Effective Media for Rural Communication: A Study of Panipat Area
Journal Title: International Journal of Computational Engineering and Management IJCEM - Year 2013, Vol 16, Issue 5
Abstract
The Indian rural market is growing at tremendous pace. Many big companies have entered in the rural market, altered their marketing strategies and reaped benefits. Many companies are exclusively setting up new department with dedicated team to learn how to penetrate and capture this growing market. There are a number of issues and challenges before the marketers in designing an advertisement strategy specifically keeping in mind the needs and wants of the rural customers. This paper is an attempt to to find out the most effective medium of the advertisement in rural areas nearby Panipat (Haryana).
Authors and Affiliations
Rajiv Kaushik , Kapil Dev
Keywords
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