Efficiency of HR-branding system in the management of enterprise personnel
Journal Title: Економіка: реалії часу - Year 2016, Vol 5, Issue 27
Abstract
The article is devoted to the definition of HR-branding place in the personnel management system, various approaches to allocated concepts are analysed and given its author's interpretation, factors, influencing a HR brand at each stage of work with personnel are researched. Justified the need for a systematic approach to managing the employer brand, providing for the implementation of turn-based strategic action. Particular attention was paid to assessing the effectiveness of HR-branding. It is necessary to keep track of how many candidates came on the recommendation of staff, to monitor the microclimate within the team, including among new staff, increase the efficiency of the human resources department.
Authors and Affiliations
Liliya Chernyshova, Anastasiia Borysenko
Keywords
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